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Partner spotlight · Conversion

konversionsKRAFT.

Understand customer behaviour and improve digital experiences through experiments.

Conversion optimisationPersonalisationRelaunch validation
konversionsKRAFT website

The company

Meet konversionsKRAFT.

konversionsKRAFT works on conversion optimisation, personalisation and customer experience. It combines user research, analytics and consumer psychology with implementation. A core focus is structured experimentation: assumptions about customer needs become test ideas that can be assessed through A/B testing. The offering also covers personalised customer journeys and validation of major redesigns. For online retailers, this addresses a different challenge from traffic acquisition: understanding and improving the experience of people who already visit the store.

Provider type
Digital optimisation consulting and delivery
Methods
User research, analytics and A/B testing
Additional focus
Personalised customer journeys
Legal entity
konversionsKRAFT AG

Where and how can you work together?

Markets served
Not specified
Working languages
Not specified

The profile language is for presentation. It does not confirm a working language or market coverage. Please ask the provider about information that is not specified.

Expertise at a glance

How konversionsKRAFT can help.

04 service areas
01

Conversion optimisation

Combine analytics and user research with ongoing A/B testing.

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02

Personalisation

Translate audience needs into differentiated digital experiences.

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03

Relaunch validation

Use experiments to evaluate proposed changes before a redesign is rolled out.

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04

Customer insights

Study customer behaviour using data and consumer psychology methods.

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Working together, according to the provider

From the first conversation
to ongoing support.

  1. 01

    Understand customers

    Analytics and research help identify customer needs and friction in the experience.

    Read on the provider’s website
  2. 02

    Develop experiments

    Insights inform testable ideas for improving the digital experience.

    Read on the provider’s website
  3. 03

    Validate changes

    A/B tests support the assessment of optimisation and redesign decisions.

    Read on the provider’s website

Transparent research

Sources and research date

Editorial research, not confirmed by the provider. Researched on: . Information comes from the provider’s official website. There is no declared commercial relationship with ecommerce.spot.

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