konversionsKRAFT
konversionskraft.deUnderstand customer behaviour and improve digital experiences through experiments.
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Usability, testing or personalisation: find specialists and tools to investigate friction in your store and prioritise improvements with a clear rationale.
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Alphabetical · No paid placementUnderstand customer behaviour and improve digital experiences through experiments.
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Software for cart recovery, on-site engagement and subscriber growth.
+ 1 more service areasEditorial research ·
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Services & possibilities
No single metric explains every obstacle in a store. Navigation, content, technical behaviour and the mix of visitors interact. A useful starting point connects available evidence with specific questions about product pages, the cart and checkout.
You can then prioritise hypotheses and improvements. The tests you can meaningfully run depend on data quality, traffic and the events you want to measure. Consulting, experiment delivery and personalisation or recovery software serve different purposes and should be compared accordingly.
Investigate evidence and actual purchase journeys. A clear problem definition separates useful improvements from design preferences.
Turn hypotheses into design and functional changes. Define test scope, success criteria and implementation before interpreting results.
Use suitable tools for relevant content or recovery flows. Clarify the data available, targeting and control over changes.
Compare with confidence
Compare the actual scope against your requirements. Use these points to guide the first conversation.
Review measurement quality, traffic and target events before committing to a particular testing programme.
Assign development, quality assurance, approvals and responsibility for reversing changes.
Agree measures, observation periods and the limits of interpretation before starting.
Good to know
A few answers before you start a conversation.
Investigating usability and technical friction can still be useful. Whether a quantitative experiment can support a conclusion depends on the actual data. Low traffic does not justify promises of reliable test results.
Consulting can cover analysis, priorities and delivery. Software provides particular capabilities, such as personalisation or recovery. Check what your team needs to do and which services are actually included.
A product description or previous project does not establish an outcome for your store. Discuss assumptions, measurement and specific deliverables. This directory makes no promises of revenue or conversion increases.
From shortlist to conversation
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